URO Logo

The URO logo features a stylized bull's head with a symmetrical abstract design. The main shape includes curved horns and a snout-like feature, giving the impression of a bull's face and nose. Employing a monochrome color palette with shades of black, gray, and white creates a metallic, gradient effect, imparting a sleek and modern aesthetic that suggests strength and power. The logo's 3D appearance is due to the gradient shading, providing depth and dimensionality.

Uro is a Spanish brand known for its expertise in producing all-wheel-drive and military trucks. The parent company, Urovesa, was established in 1981 by a group of former IPV employees. Quickly gaining recognition, the brand became a significant player in the Spanish markets for 4x4 rural fire-fighting and construction trucks.