BMW Logo
Blue Grey Circle Quadrants
What catches our eye is how BMW's 2020 roundel drops the heavy black outline, leaving a light, open badge that still feels unmistakably BMW.
- Industry
- Automotive 79
- Location
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Germany 276
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About the BMW logo
The BMW logo is a circular roundel split into four quadrants of blue (#0166B1) and white, set inside a thin grey ring that carries the letters B, M and W. The 2020 redesign flattened the badge, removing the 3D effects and the black outline around the roundel, so the mark sits lightly on any background. This version is used in BMW's brand communications rather than on the cars themselves. The blue and white quadrants echo the colours of Bavaria, BMW's home state, and the clean geometry keeps the roundel recognisable at any size.
About BMW
BMW (Bayerische Motoren Werke AG) is a German manufacturer of luxury cars and motorcycles headquartered in Munich. The company traces its roots to 1916 and has used the BMW name since 1917; it trades as BMW Group.
