Nike logo

Nike Logo

Black Swoosh Minimalist

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About the Nike logo

The Nike logo is the Swoosh: a single black curved stroke that starts as a thick, rounded hook on the left and tapers to a sharp point at the upper right. The shape suggests both a tick and fast movement, and its asymmetry gives it a strong sense of speed. Designed in 1971 by Carolyn Davidson, it uses one flat colour and no lettering, so it sits comfortably on shoes, apparel and signage. Until 1995 the official corporate logo cradled the name NIKE inside the Swoosh; since then the Swoosh has stood on its own.

About Nike

Nike, Inc. is an American athletic footwear and apparel company headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

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