Kaufland

15
We like the modern, minimalist and clever use of negative space to create the stylized letter 'K'.

Letter

Type

Color

Red
326

Kaufland Logo

The Kaufland logo consists of a bold red square frame enclosing an abstract design. Inside, four smaller squares of different sizes are arranged in a 2x2 grid, creating a stylized letter 'K' from negative space. Three of these squares are solid red, while the top-right square is divided by a diagonal line, with the lower half shaded red and the upper half left white, enhancing the 'K'. The logo features a crisp, geometric look with a modern and minimalist appeal, employing a striking red against a white background that suggests energy and strength.

About Kaufland

Kaufland is a hypermarket chain based in Germany and is a subsidiary of the Schwarz Gruppe, which also owns Lidl. The hypermarket offers a wide range of products and services, making it a one-stop shop for customers. With a presence in multiple regions, Kaufland is known for its extensive offerings and convenient shopping experience.

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