CBS News Logo
Black Circle Oval
What catches our eye is the clever use of negative space to form the eye shape, which perfectly encapsulates the brand's role in watching and reporting on the world.
- Color
- Black 941
- Industry
- Media 250 Broadcasting 27 Communication 25
- Location
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United States 1672
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CBS News logo colors
The CBS News logo color is black (#101010).
Measured from the CBS News logo file, largest area first. Tap a code to copy it.
About the CBS News logo
The CBS News logo is a bold, monochromatic mark built from three distinct geometric shapes. A large, solid circle forms the outer boundary, enclosing a white, almond-shaped negative space that resembles an open eye. Centered within this white area is a smaller, solid black circle acting as the pupil. The design relies on high contrast and simple curves, using a single dark color (#101010) to create a strong, focused visual identity that suggests constant vigilance and clear observation.
About CBS News
CBS News is the news division of the American television broadcaster CBS, headquartered in New York City. It was founded in 1927 and has long been among the big three broadcast news networks in the United States.
