Progressive Corporation Logo

The Progressive logo is a bold, italicized letter P rendered in a single shade of blue (#0077b3). The letterform is constructed with thick, solid strokes that lean sharply to the right, creating a sense of forward momentum. The counter of the P is a clean, angular cut-out that mirrors the slant of the main body. The design is flat and geometric, relying on the strong diagonal lines to define its structure without any additional ornamentation or gradients.

Progressive is an American insurance company headquartered in Mayfield, Ohio. It was co-founded in 1937 and insures passenger vehicles, motorcycles, and other types of vehicles.